Instagram

Follow Me!

Business, blogging & Money Career

What is page authority, and why does it matter for your business? | biz + blog tips

What Is Page Authority, And Why Does It Matter For Your Business?

Many entrepreneurs imagine that all they need to do is a set up their business and wait for the customers to come rolling in. But in reality, this isn’t usually how it works. The chances are that if you’re a new business, your website will be buried under hundreds of other websites way down in Google’s search results. And given that less than one percent of users ever bother to search beyond page three, you won’t get found.

So what can you do about it?

The answer lies in something called “page authority.” This is a term that search engines use to describe what it thinks is the quality of a page. The higher the page authority score, the more likely your page will appear at the top of the search results for a particular query.

This is one of the reasons why 1st Straw offers local SEO services for businesses. Companies don’t usually understand that they can boost their rankings by improving their authority. Even if another website is better optimized to appear higher up in the results, they can often get a higher rank, thanks to the fact that their page authority is better.

So how do you do it?

Improve Your Internal Linking Structure

An obvious way to improve your page authority is to improve the number of links to your site. But what many entrepreneurs forget is that internal links are another important way to improve your site. No, internal links don’t have any effect on the ranking of your site directly. But internal links can make your site more useful to your customers. Customers who are able to easily navigate your site will tend to stay there longer, indicating to Google that your site is providing a quality experience to its users.

Remove Toxic Links

Something that can really damage your domain authority is broken or toxic links. It’s worth checking every now and again to see whether any disreputable websites are linking to yours. The problem with getting links from sites that have a bad reputation is that Google might suspect that the links are fake. As a result, it might choose to punish your domain, causing it to fall down the rankings. It’s a good idea, therefore, to make sure that there are as few bad or toxic links to your site as possible.

Structure Your On-Page Content

To get better domain authority, it’s essential to make sure that you’re optimizing all your on-page code, including things like meta tags, title images, and content. It’s usually best to stick with sans-serif fonts, as these are by far the easiest to read on a screen. Organizing your content into columns and using Arial or Helvetica tells search engines that users are likely to get a quality experience from your website.

What is page authority, and why does it matter for your business?

Choose A Suitable Domain Name

Your choice of domain name needs to be relevant to your website’s content. If it’s not, then your page will lack authority. Thus, if you’re an SEO company, then it might be a good idea to have the SEO keyword in your domain.

 

Thanks for reading! 🙂 If you enjoyed this article, please save it to Pinterest by clicking the 'save' button on any image.

And say hello on Instagram or Snapchat
Subscribe to my Newsletter HERE






Follow me & my blog:




Visit noni's profile on Pinterest.





Shop my current favorites:









 

Most useful blog posts to grow your biz + blog



  • – The Complete Guide To: making money blogging when you have a small following

  •  50+ online income streams to make extra income online from home (to pay off debt)

  •  4 simple steps to starting a WordPress blog from scratch if you have zero technical knowledge

  •  The tools I use to run my 5-figure automated business and blog.

  • – Mailchimp vs Convertkit: growing your list to 5000+ 

  • – How to use Tailwind Tribes to grow your blog and traffic on autopilot

  • – The ultimate list 40 ways to promote your content: free guide content promotion tools

  • – Free email course: A Media Kit That Sells to pitch to press and sponsor and become a professional blogger. 

  • – How to use Convertkit as a PR tool to automate the heck out of your PR strategy

  • – Boardbooster vs Tailwind + 3 more tools to schedule and automate your Pinterest

  • – A breakdown, the real costs of running a successful business and blog

  • My top 7 automations that will help you get more done in less time

  • Time-saving tips for busy entrepreneurs

  • How to use Convertkit as a PR tool to automate the heck out of your PR strategy

  • 7 reasons why your PR efforts + strategy shouldn’t cost you money (+ FREE PR Checklist)

  • 6 reasons why public relations are important (+ You should start PR ASAP)

  • Your Network Is Your Net Worth FREE 3-day email

  • A list of 50+ recommended paid blogger networks to join


  • Travel Advice & Digital Nomad lifestyle 


    Please follow and like me:

      Instagram

      Follow Me!