Instagram

Follow Me!

Business, blogging & Money

Stop investing in SEO, in 2016 PR is king thanks to Google’s new algorithm

Stop investing in SEO, in 2016 PR is king thanks to google's new algorithm

Google is constantly changing its algorithm (about 500 small updates times a year!) for a more improved experience and to beat the spammers.

That’s no news for most of us, but did you know that with its recent update it’s more likely that PR is gonna be more and more important. Staying on top of the Google game is important for every marketer, publicist, online business owners or blogger. And PR and content marketing will be more and more important. And that’s a very, very good thing, because it will stop spammers and grow authentic businesses. Of course, spammers will always find their way up to the first page, but with this it’s hurting the journalist’s integrity, and I don’t think a journalist that takes its career serious would work with SEO spammers.

Stop investing in SEO, in 2016 PR is king thanks to google's new algorithm

Real, authentic articles will rule the first page and the top. Which means SEO is out, and PR is in. Google has won. How awesome? That’s good news for journalists, websites and PR agencies [follow my PR course Master the media: press coverage NOW here]. But also for authentic businesses, that love to grow with cool features instead of spending a lot of money on a shifty SEO company. I do recommend learning about SEO if you don’t know what it is or how to use it, because it’s stillย equal important as Content Marketing but just don’t use it the spammy way.ย 

To The Top SEO Course

This year you should focus on Public Relations and Media relations. PR professionals are known to innovate and change the way they work as soon as it’s needed. We’ve seen it before with the shift from magazines to online and influencers.

This year it will happen again and PR professionals will be ready for it. Here is how you can prepare your business, website or blog today:

  1. Stop using click-baits. That’s just a general rule. Stop the click-bait madness. It doesn’t help your brand long term, it focuses too much on the now. You want traffic now? Well, use a click-bait. But people won’t return to your website again if the link was a click-bait and it’s REALLY annoying ok. Click here to read 100 reasons why clickbaits areย so annoying you won’t believe it and how to make a million dollars with using click baits. (just no no no no no!!)ย 
  2. Start with content marketing.. now! And only publish high-quality content. It’s proven that quality content still wins in de SEO battle and it will help you build a solid brand long term. Publish evergreen content that never gets out of date, to make the most out of it.
  3. Do learn about SEO. This course might help if you want to learn a lot about SEO, but if you’re more the ‘done for you’ person, I can make a custom made keyword document + SEO review for you!
  4. Focus on the user experience rather than your SEO. In the end, it’s all that matters. People should love your product because they honestly love it, not because it’s ranking in the top of the search engines. When people love your business or product they’re more likely to spread the words for you.
  5. Have your media kit ready. Your media kit is the most important thing when you’re pitching your company to the press – make sure it’s the best they’ve ever seen! Not sure how? Follow the free e-mail course ‘A Media Kit That Sells’.
  6. Use visuals. With the rise of Pinterest the way people search online changes, make sure you don’t forget this darling. More and more people are using Pinterest as a search engine rather than a social network, and not only to search images. Name the images on your website ‘Pinterest’ proof – give images an ALT name that reflects what the article is about + a call to action and you’re set. Click here to receive a package of Pinterest ready images for your blog (custom made) and here for a list of (custom made) SEO keywords.
  7. Make sure you don’t pay for your PR efforts. With the right strategy and a few hours a week PR shouldn’t cost you money. Read also: 7 reasons why your PR efforts shouldn’t cost you money.
  8. Get yourself in the press. You don’t have to pay for your press mentions, free publicity is a well effective used strategy in PR but it’s less known among business owners and bloggers. You might know it exists, but how it works? Make sure if you do one thing this year, it’s getting in the free publicity game. You can take a course. You can Google. You can read my free PR related articles and courses. But make sure you know what’s up and how to get your name in the media. Quality backlinks to your website will rank you higher in Google and of course, it media mentions and press features will make you more of an authority in your niche and you’ll attract new clients or customers easily.
  9. Download the free checklist ‘Is your business ready for press attention and PR?โ€™ here if you havenโ€™t to prepare for your PR strategy!

How long this helps you rank better? Nobody knows. Google’s fight against SEO companies has been a long battle already, and if they want to play it dirty, they’ll only show sponsored content on the top.

seo audit. Micro investment, cheap services for bloggers and business owners. (1)

Will Google become 100% sponsored content in the future? Who knows, but for now, just focus on your own PR and Content Marketing efforts to stand out and rank high. And Iโ€™m happy to help you with this process.ย 

I offer both content marketing + PR services and courses. Looking forward to working with you!ย 

 

Thanks for reading! ? If you enjoyed this article, please save it to Pinterest by clicking the 'save' button on any image.

And say hello on Instagram or Snapchat
Subscribe to my Newsletter HERE






Follow me & my blog:




Visit noni's profile on Pinterest.





Shop my current favorites:









 

Most useful blog posts to grow your biz + blog



  • โ€“ย The Complete Guide To: making money blogging when you have a small following

  • โ€“ย 50+ online income streams to make extra income online from home (to pay off debt)

  • โ€“ย 4 simple steps to starting a WordPress blog from scratch if you have zero technical knowledge

  • โ€“ย The tools I use to run my 5-figure automated business and blog.

  • โ€“ย Mailchimpย vs Convertkit: growing your list to 5000+ย 

  • โ€“ย How to use Tailwind Tribes to grow your blog and traffic on autopilot

  • โ€“ย The ultimate list 40 ways to promote your content: free guide content promotion tools

  • โ€“ย Free email course: A Media Kit That Sells to pitch to press and sponsor and become a professional blogger.ย 

  • โ€“ย How to use Convertkit as a PR tool to automate the heck out of your PR strategy

  • โ€“ย Boardbooster vs Tailwind + 3 more tools to schedule and automate your Pinterest

  • โ€“ย A breakdown, the real costs of running a successful business and blog

  • โ€“ My top 7 automations that will help you get more done in less time

  • โ€“ Time-saving tips for busy entrepreneurs

  • โ€“ How to use Convertkit as a PR tool to automate the heck out of your PR strategy

  • โ€“ 7 reasons why your PR efforts + strategy shouldnโ€™t cost you money (+ FREE PR Checklist)

  • โ€“ 6 reasons why public relations are important (+ You should start PR ASAP)

  • โ€“ Your Network Is Your Net Worth FREE 3-day email

  • โ€“ A list of 50+ recommended paid blogger networks to join


  • Travel Advice & Digital Nomad lifestyleย 


    Please follow and like me:

      Instagram

      Follow Me!